We use Google Analytics, the web analytics service provided by Google Inc., to analyse the use of our website. The information generated about your use of this website (including the IP address) is transferred to a server at Google Inc. in the U.S. and stored there. Please be assured that the data is all held anonymously and that the security of your personal information is not compromised in any way by this activity. Google uses this information to analyse the use of our website and provide us with regular reports which we then use to optimise our website. You can find more information about the technology used by Google at the web address http://www.google.com/intl/en_uk/analytics/.